E-commerce in Poland

The Polish E-commerce sales reached € 7.6bn in 2015, which means there has been a 17.8% e-commerce growth. Polands’s population exists of 38.0 million people, of which 70% uses the internet. 12.0 million of these internet users shop online. These online shoppers or e-shoppers on average spend €632 per year.

Overview of Polish e-commerce statistics

Online shoppers: 12.0 mn

Average spending per online shopper: €632

E-commerce growth in 2014: 17.8%

Standard VAT-rate: 23%